Reducing Deforestation And The Loss Of Biodiversity

When the UN created Sustainable Development Goals during their meeting in New York City from September 25th-27th, there were many targets that were set in order to improve Terrestrial Processes. This was clearly an important issue that the UN felt the need to spend much time on in order to address properly. Ultimately, several of the targets include certain fragments that are unable to be measured accurately, or are given targets that are too general. However, many targets can still be measured accurately and examples of this include Targets 15.2 and 15.5 that aim to halt deforestation and the loss of biodiversity. This can be measured through extensive documentation of a forest’s area or by analyzing the amount of biodiversity within it. The studies are done usually by both countries, such as Canada, and by wildlife groups such as WWF (Effects of Deforestation, Fitzsimmons) (Deforestation, Bradford). This is exceptionally similar to target 15.3, which aims to restore degraded land and soil from desertification. Countries and the UN itself mostly measure this target. An example would be the United Nations Convention to Combat Desertification (UNCCD) that determined severe land degradation is affecting 168 countries worldwide (Desertification Crisis, King). Target 15.7 calls for an end to poaching and trafficking of protected species of flora and fauna, as well as addressing the supply of illegal wildlife products. In m opinion, both of these can be measured to a certainShow MoreRelatedDeforestation Is A Big Environmental Issue1092 Words   |  5 PagesNowadays, deforestation becomes a big environmental issue around the world since forests play critical roles in many aspects for the life of all the living things. (World Wildlife Fund) There are many factors that will result in deforestation such as â€Å"fires, clear-cutting for agriculture, ranching and development, unsustainable logging for timber, and degradation due to climate change† (World Wildlife Fund). Human activities would be the main cause of deforestation. (Ronca, 2008, p.1) World WildlifeRead MoreGlobal Warming Essay858 Words   |  4 PagesEstrada and Katrina, Brown. â€Å"Reducing Greenhouse Gas Emissions from Deforestation and Forest Degradation in Developing Countries: Revisiting the Assumptions. Climatic Change, vol. 100, no. 3-4, 2012, pp. 355-388. Springer Nature, doi: 10.1007/s10584-009-9773-1. Accessed 25 June 2017. This article discusses the topic of climate change and goes into detail how deforestation is one of the major contributors to climate change. The article goes on to state how deforestation is overlooked when discussingRead Moreâ€Å"Maintaining biodiversity at its present level is impossible if people are going to achieve a reasonable standard of living in the near future†1440 Words   |  6 Pagesï » ¿Ã¢â‚¬Å"Maintaining biodiversity at its present level is impossible if people are going to achieve a reasonable standard of living in the near future† - Discuss this with reference to a tropical biome you have studied (40 marks) Biodiversity means the variety of life forms/organisms in an ecosystem, biome or entire planet. Globally, biodiversity is not evenly distributed. It generally increases from the poles towards the equator as around 50% of the world’s plants and animals live in tropical rainforestsRead MoreDeforestation In The Amazon Rainforest Essay970 Words   |  4 PagesIntroduction: Deforestation is the clearing of a forest and/or cutting down of trees for human benefits such as agriculture, wood exports, etc. Deforestation is the cause of numerous environmental impacts such as habitat loss, flooding and soil erosion. It can also cause climate change, by reducing the amount of rainfall and changing the amount of sunlight reflected from Earth’s surface and increases the risk of forest . Tree growth is important for biodiversity because they absorb carbon dioxideRead MoreThe Study of Biodiversity939 Words   |  4 PagesBiodiversity – the amount of living things; animals, microorganisms and plants. It also includes the genetic information these living things contain, and the ecosystems and biomes they form. 3 ways biodiversity can be studied: - GENETIC DIVERSITY: The amount of different genetic characteristics of the species in their genetic make up. - SPEICIES DIVERSITY: the amount of species in a particular area in the world. - ECOSYSTEM DIVERSITY: the amount of ecosystems in a given region or biome. - PlacesRead MoreDeforestation1213 Words   |  5 PagesCONSEQUENCES OF DEFORESTATION In some cases, deforestation can be beneficial. Given the right mix of social needs, economic opportunities, and environmental conditions, it can be a rational conversion from one type of land use to a more productive one. The tragedy lies in the fact that most lands that have been deforested in recent decades are not suited for long-term farming or ranching and they quickly degrade once the forest has been cut and burnt. Unlike the fertile soils of temperate latitudesRead MoreClimate Change Is Caused By Humans1339 Words   |  6 Pagesbecause the water they were living in because low in oxygen. Forests 1. Deforestation is the cutting down of forests and making the land into cleared land. Deforestation is not something that we have been experiencing for the past 100 years. The Union of Concerned scientists say that deforestation has been happening for thousands of years. Most deforestation occurs now to clear land for agriculture or to harvest wood. Deforestation is an issue because trees help slow down climate change. Trees are ableRead MoreThe Importance Of Biodiversity1641 Words   |  7 PagesBiodiversity Loss I. Introduction Biodiversity is the variety of living organisms (Cho, 2011). Currently, an extreme loss of biodiversity is a problem that is being caused by human activities. A major report in 2005 stated that due to human actions, between 10% and 30% of mammal, bird, and amphibian species are threatened with extinction, since then, the problem has only increased (Shah, 2014). The topic of biodiversity is of interest and significant to me, and others, because it provides all humansRead MoreRainforests Have Been Declining Rapidly over the Last Few Decades. There Are Various Factors Responsible for This Decline, Resulting in Serious Impacts on the Environment and the Economy. Critically Discuss the Causes890 Words   |  4 Pagesthe environment and the economy. Critically discuss the causes of deforestation and solutions to it. Deforestation is the cutting down of a large area of trees and the destruction of forests by people. Forests are what we call an exhaustible resource, one which can be used up if it is not used carefully. Over the last few decades, deforestation has threatened the rainforests with total extinction. To understand why deforestation is such an important issue, you first have to understand why treesRead MoreThe Role Of Tropical Rainforest And Water Cycle1604 Words   |  7 Pagesvapour loss from plants through stomata, and evaporation is the water loss from all other part of plants but leaves and other living things in the forest. Evapotranspiration are the accumulation of transpiration and evaporation in the forest. During transpiration, trees suck water from soil through the root system and transport the water to leaves through xylem, and then release the water to the air through stomata. Transpiration happens simultaneously with photosynthesis. The soil loss water due

The Glass Ceiling Free Essays

This paper addresses two articles, Women and the Labyrinth of Leadership written by Alice H. Eagly and Linda L. Carli, and A Modest Manifesto for Shattering The Glass Ceiling, written by Debra E. We will write a custom essay sample on The Glass Ceiling or any similar topic only for you Order Now Meyerson and Joyce K. Fletcher. The phrase glass ceiling is described in many articles as a barrier that prevents women from achieving success in their careers. Women are found at the top of middle management and are being denied of higher positions in the corporate ladder and are getting paid less than men for similar type of work. Both articles address the question whether is the glass ceiling the reason why women are not getting advancement in their careers or it is the sum of many obstacles that hold women back into the high level jobs. According to the authors of both articles, the answer to this question is that it is not the glass ceiling the barrier for women’s advancement. To understand and overcome these barriers, the authors of the articles have used terms such as labyrinth and small wins strategy. According to Meyerson and Fletcher, it is not the glass ceiling but the organizational structures and its hidden barriers to equity and effectiveness what are holding back women. This paper will explore the author’s recommendations for overcoming these barriers and for helping women prevail by changing workplace’s practices in organizations. Overview The two articles chosen to write this abstract have been selected from the Harvard Business Review. In the first article, Women and the Labyrinth of Leadership, the word labyrinth is described as a contemporary symbol that â€Å"conveys the idea of a complex journey toward a goal worth striving for† (Walls all around section, para. 1). If women are able to understand the barriers in this labyrinth, they will be able to overcome many obstacles they encounter. Throughout awareness and persistency during the process, women will have a much better chance to obtain their desirable goals in their careers. In the article A Modest Manifesto for Shattering The Glass Ceiling, the authors mentioned that is very rare to find women holding high evel positions in organizations. Women represent only 10% of senior manager positions in Fortune 500 companies. According to Meyerson and Fletcher, the best way to destroy this glass ceiling is throughout the use of the small wins approach. Main Issues In the article Women and the Labyrinth of Leadership, the term labyrinth is described as what wo men have to go through in the workplace to be able to occupy high level roles. Woman who desire top positions, will encounter barriers during the journey, and some of them will be able to find solutions to those obstacles to improve the situation. Some of the obstacles or barriers named in the article are (a) prejudice; (b) resistance to women’s leadership; (c) leadership style;(d) demands of family life; (e) underinvestment in social capital. Prejudice The beginning of the labyrinth starts here with prejudices that hurt women and help men. Women in this country, with full time positions, earn 81 cents for every dollar than men earned (Vestiges of prejudice section, para. 1). Research has been done by many professionals seeking an answer to explain the difference in pay between genders. One of the most comprehensive studies, from the Government Accountability office, showed that men worked more hours per year and also had more years of experience (Vestiges of prejudice, para. 3). Even though variables such as marriage, parenthood and years of education were adjusted for both genders, the study showed a gender gap that lead to wage discrimination (Vestiges of Prejudice section, para. 4). According to Eagly and Carli, men are promoted more quickly than women with equivalent qualifications even in female settings such as social work and education (para. 5). The authors add that â€Å"White men were more likely to attain managerial positions than white women, black men, and black women† (Vestiges of prejudice section, para. 5). Resistance to Women’s Leadership The author describes women as having communal associations and men with agentic ones. Women are compassionate, affectionate, friendly and sympathetic among other communal qualities. On the other hand, men are described with agentic qualities such as aggressive, ambitious, controlling, etc, which are associated with effective leadership (Resistance to women’s leadership section, para. 3). Eagly and Carli consider that women are at a tough place, which she describes as the â€Å"double bind†, because people perceive women as lacking the right traits to be effective leaders (Resistance to women leadership section, para. 4). Women who are described by the peers as effective managers possess the following traits: insincere, avaricious, and pushy amongst others ((Resistance to women’s leadership section, para. 11). Leadership Style Women are struggling with people’s perceptions about by being compassionate and caring. Qualities such as assertive and controlling are perceived by people on great leaders. According to Meyerson and Fletcher, women are considered as transformational leaders. They encourage employees, and mentor them to achieve desired goals. It is described as the type of leadership that leads to a more innovating, productive and efficient for organizations (Issues of leadership style section, para. 6). Transactional leaders are described as leaders that reward employees for meeting their goals. Men are considered to be more transactional leaders than women. According to the article, the most effective type of leadership is the transformational style. Demands of Family Life. Studies showed that women are working less hours a year than men and have fewer years of experience due to family responsibilities. Women are confronted with the challenge of balancing work and family responsibilities. Many of them end up leaving their professional careers due to work-family conflict. According to the authors, in 2005 women devoted 19 hours per week to household work, while men just helped 11 hours a week (Demands of family life section, para. 3). Meyerson and Fletcher explain that married mothers increased their hours per week from 10. 6 in 1965 to 12. in 2000, and married fathers increased theirs from 2. 6 to 6. 5 week (Demands of family life section, para. 4). Underinvestment in Social Capital Women are trying to balance their responsibilities at home and at work which leaves them little or no time to build the social capital needed to succeed in the workplace. Another obstacle encountered by women is the fact that these networking activiti es are mostly composed by men who concentrate their meetings in male activities. The C-suite is described by the author as those positions such as chairman, chief executive officer and chief operating office. These positions are held mostly by men and only 6% hold by women (para. 1). The authors mention the following organization actions to help women obtain positions in the C-suites (a) Increase people awareness of prejudices against women; (b) change hours spent at work; (c) be more objective in the evaluations; (d) use transparent recruitment within the organization; (e) place more women in executive positions; (f) help women build strong social capital; (g) give women opportunity to return back to work when circumstances change. The second article, A Modest Manifesto for Shattering The Glass Ceiling mentions the difficulties women confront in organizations to work effectively: (a) women bear more responsibility at home than men; (b) women who have a set schedule missed important company meeting set after hours; (c) missing meetings made them look less committed; (e) meetings put women in a double bind (The problem with no name section, para. 5). Meyerson and Fletcher mention three different approaches that have dealt with the solution to the symptoms of gender inequity (a) encourage women to assimilate to minimize the differences. In other words to act more like men; (b) accommodates women’s needs and situations such as extended maternity leave, flexible work arrangements, etc; (c) emphasize the differences that women bring to the workforce such as their collaborative style (Tall people in a short world, para. 5). The fourth approach mentioned by the authors, deal with sources of gender inequity. This approach consists on the belief that a change is needed in the organization due to a gender inequity problem. After recognizing the issue, this fourth approach should be linked with the small wins strategy (A fourth approach: Linking equity and effectiveness, para. 2). The article mentions the reason why the small wins process is so effective for organizations (a) tied to the fourth approach help organizations to understand erroneous practices and assumptions; (b) make a difference in the big picture in the road to change; (c) create sense that a small change is a huge and systematic change and have great impact throughout the organization; (d) have a snowballing effect. By adding small wins, one by one, it will create a whole new system of revised practices and efforts; (e) defeat discrimination by accepting that change is needed and that it will help the organization’s effectiveness. Factual Impact of the Main Issues in Organizations Labyrinths can be thought of as a symbolic form of pilgrimage. As paths, women walk among its turnings confronting difficult situations that need to be managed along the way. What it is important for women it is to know that the passage for the labyrinth is not simple journey. It requires for women to be aware on their progress and also to be persistent to navigate it. Organizations need to be proactive about taking measures to understand the labyrinth that leader women confront in the workplace. Building unique leadership traits with a supportive work environment will help them to overcome the barriers to obtain the desire goals. To be more effective, organizations need to support women by becoming advocates for female to advance as managers finding endless opportunities for promotion. Organizations need to understand that women had slowed their careers and earnings for taking the majority of family responsibilities. Thus, the implication for organizations is that women are choosing to work part time, work from home or take many days off from work. Another implication for organizations, it is the need to address the challenge for women to be perceived as capable leaders. The article describes this challenge as the double bind term where women at the workplace have to please both expectations in organizations, one as leaders and one as females. Meyerson and Fletcher explain that â€Å"Most organizations have been created by men and for men and are based on male experiences† (The roots of inequity section, para. 1). Women have been entered in the workplace confronting the fact that organizations still embrace traits associated with men such as though, aggressive, assertive, etc. Organizations must develop a culture of fairness by creating practices that benefit both men and women where the division of labor by gender does not exist and where women feel that they add an enormous value and feel as competent as men. Also, organizations should foster a work environment that values working parents. It is crucial to create structures and policies where work and family complement each other and where women have the opportunity to fulfill their careers without felling guilty of abandoning their families. In the second article the authors described how important is to shatter the glass ceiling using the small wins strategy. Since this strategy initiates change using diagnosis, dialogue, and experimentation, it promotes efficiency and efficiency within the organizations. The authors add, â€Å"The strategy benefits not just women but also men and the organization as a whole† (para. 4). The organization during this strategy go through the follow steps (a) the diagnosis of the problem in which managers dialogue to find out what is happening within the organization culture; (b) experimentation where correctives practices are replaced to obtain real wins. Text Comparison According to Greenhaus et al (2010), the glass ceiling is â€Å"an invisible but impenetrable barrier that prevents qualified women and people of color from advancing to senior management jobs† (p. 321). The text agrees with the authors of the two articles, about the fact that even though the number of women in managerial positions had risen dramatically, women are experiencing difficulties in getting jobs above lower and middle managerial positions. For the authors of the article, Women and The Labyrinth of Leadership, the glass ceiling is a barrier which limitations are fading. Women are facing are not only barriers, but what they describe as a labyrinth. It has obstacles and turns. For the authors of A Modest Manifesto for Shattering The Glass Ceiling, the glass ceiling is not the reason why women are holding back. The main reason, they affirm, are the organizations in which women work. The authors state that it is â€Å"the foundation, the beams, the walls, the very air† (The power of small wins section, para. 7). Greenhaus et al (2010) identified factors that organizations can seek to support women advance in their careers such as (a) giving more authority; (b) inclusion to formal networks; (c) establishment of mentor relationships; (d) mutual accommodation; (e) elimination of access and treatment discrimination; (f) minimal intergroup conflicts; and (f) responsiveness to work-Family issues (p. 33). Eagly and Carli mention some these actions such as (a) establishing mentoring programs; (b) using job performance assessments that are not biased against minority employees; (c) using open recruiting tools; (d) implement family-friendly policies for both male and female employees; (e) emphasize the visibility of women in high-level leadership positions. Debra Meyerson and Joyce Fletcher explain the need for organizations to address the power of small wins since â€Å"they unearth and upend systemic arriers to women’s progress (The power of small wins section, para. 1). According to Greenhaus et al (2010), it is the glass ceiling that limits opportunities to minorities to develop and reach top management positions in America (p. 323). They authors add that â€Å"The small portion of women at senior management level suggest that many women do not move beyond jobs in lower and middle levels of management† (p. 323). For the text authors the glass ceiling, in contrast with the authors of the articles, is about managing diversity since organizations are in need to understand why women and minorities experience restricted careers opportunities. According to Greenhaus et al (2010), organizations must develop a culture where employees understand multiculturalism that is the heart of the organization’s mission that must be communicated and enforced at all levels (p. 349). References Eagly, A. H., Carli, L.L. (2007). Harvard business review. Women and the labyrinth of leadership. Retrieved from http://hbr.org/2007/09/women-and-the-labyrinth-of-leadership/ar/2 Greenhaus, J. H., Callanan, G.A., Godshalk, V.M. (2010). Career management. Los Angeles, CA: SAGE publications Inc. Meyerson, D. E., Fletcher, J.K. (2000). Harvard business review. A Modest manifesto for shattering the glass ceiling. Retrieved from http://hbr.org/2000/01/a-modest-manifesto-for-shattering-the-glass-ceiling/ar/1 How to cite The Glass Ceiling, Papers

Frito Lay Case Study free essay sample

Frito-Lay, Inc has been developing multigrain chips since the early 1970s. It is a worldwide leader in the manufacturing and marketing of snack chips. It is capturing nearly one-half of the retail sales in the United States snack chips market. Frito-Lay knew that a healthier option was appealing to consumers and that this healthier option had proper time to be introduced, but the market was not ready for it yet. Product research and development is carried out in 1980s and it was found that consumers are expecting multi grain rectangular chips with ridges. So, sun chip is introduced in late 1990. It is a crispy textured snack chips with a mixture of wheat, corn, rice and oat flours. (Sun chips. n. d. ). Frito lay has invested a huge capital in sun chip products and so they did pre market test before introducing the product into market. This test has shown positive result as more consumers got attracted. (Frito lay corporation. n. d. ). Case problem: Sun chips had been in test market for 10 months in the Minneapolis-St. Paul, Minnesota, and metropolitan area. The senior Frito-Lay executives need to decide it they would launch this new product to market officially after the test period. The snack chip category is highly competitive and the new-product failure rate is high. This is the main cause of the problem. Very few new products can generate more than $25 million in first-year sales. In order to expand the market, the brand awareness is a key issue. So, the budget of advertising and merchandising will increase. The new product will cannibalize volume from its previous products. Alternative solutions: Give up the new product: Giving up the new product is a safe strategy. Frito-Lay, Inc. is the leader manufacturing in the snack chips market. Its products have held large market share. Even if it gives up the new product, its still the leader. But if it gives up the new product, the spending in the premarket test becomes meaningless. The market test result appeared consumer response was favorable which means it likely gain profit from the new brand. Its quit just leaves the opportunity to its competitors. Putting the new product on the market following the same strategies of premarket test: This solution gives the company a simple way when it expands its product sales from a single area to nationwide. In the premarket test, its pricing strategy, advertising and merchandising strategy, distribution and sales strategy were all determined. When Frito-Lay, Inc. puts the new product on the national market, the things they need to do is raising the advertising and distribution expending and adding more production line to meet the higher quantities requirement. But applying the experience that comes from a single area into whole national market is very dangerous. Peoples eating habit and lifestyle is different in various states that determine their demand of snack chips will be different. Simply coping with the strategies from the test may lead to a terrible result. Putting the new product on the market after strategies adjustment: This solution is adjusted from the former solution. This alternative will increase its operation cost, but it will bring a better result. The reason why Minnesota metropolitan area was chosen as the test site is because Frito-Lay executive were confident it had a social and economic profile representative of the United States. It is more convinced that these strategies can achieve success in other metropolitan areas. How about non- metro areas? So Frito-Lay, Inc. needs to use adjust its market strategies when it comes to different places. Continuing the test: This is not a good solution. This new product had been tested for 10 months, if Frito-Lay, Inc. still continued testing the product; its competitors might have enough time to launch their own products. Frito-Lay, Inc. would lose the best time to enter the new market. Selected Solution Putting the new product on the market after strategies adjustment: Its premarket test was made in a metropolitan area and got a satisfied result. Its manufacturing capacity was limited which means the product quantities were hard to meet the requirement of nationwide market in a short time. Base on these two factors, Frito-Lay, Inc. had better focus its market promotion on the metropolitan areas at first. In this period, the market test information is more useful because the marketplaces are similar. After its new production line completed, it can gradually expand its market to other areas. In this period, it had better to hire research firm to get the consumers response. Based on these responses, Frito-Lay, Inc. an make a better adjustment when launching Sun Chips on non-metro areas. For instance, because population distribution is different from metropolitan areas, Frito-Lay, Inc. needs to find another efficient and economical advertising scheme to achieve its marketing purpose. Conclusion: Frito-Lay, Inc. is a cautious company. It would do a premarket test before it wants to launch a new product. The results of the test inf luence company executives’ decision about the new product. It was estimated that the sun chip would gain $100 million dollar if it is launched nation wise. It is a success indicator for the sun chips. Although the test result is very exact and detailed, it can only reflect one-sided market situation because the market test is taken in only one area. To make a business plan for national market, it still does more effort. In this process, maximum using the test information is important and meaningful.

India and China

Social Media Content Creation With The Social Message Optimizer

Social Media Content Creation With The Social Message Optimizer Social media engagement. Every marketer wants more of it. So, other than  creating content that tends to perform well on social media how can you  write the best social media posts ever to boost  your engagement? It turns out, that- in addition to creative ideas- certain mechanics can predict  each of your social messages success. By social media mechanics, I mean seriously knowing: What message type (text, image, link, or video) gets the most engagement for every network? How many characters should your social media message be for every network? How many hashtags should you include in your message for every network? How many emojis should there be in your message for every network? What  emotional sentiment works best for every network? ^^^ If you knew the answers to those questions for every network and subsequently optimized every social media message you write for every network you would get more engagement for every network. So wouldnt it be nice if there were a free tool to help you do just that?  Ã°Å¸Ëœâ€° Introducing: The Social Message  Optimizer From Go ahead: Use the Social Message  Optimizer now! You don't need to read this blog post to write better social media messages. Just use the Social Message  Optimizer, follow the prompts, and shoot for a score of 80 or higher. Go on. You seriously don't need to read this blog post. You can come back and read this. But you really don't have to.  Ã°Å¸Ëœ ¬ 1,488 messages are optimized through  this puppy EVERY DAY. (That's 44,636 per month, for the mathematically inclined.) So  if you're not using it, you're already 1,500 messages behind.  Just sayin'... Just ask our friend Jay Baer, president of  Convince Convert, if he thinks it works: New tool from @- helps you write better #socialmedia messages. Check it out here: https://t.co/FZuZTSgty2 pic.twitter.com/VxXLYArtz1 - Jay Baer (@jaybaer) May 6, 2017 You're still reading, but you seriously  should just go use that tool instead. The tool is  way more fun. Trust me... Or trust Christin Kardos what she thinks (if you still think I'm a little sketchy). Fun, helpful #tool alert! Write Better Social Messages w/ #SocialMedia Message Optimizer From @https://t.co/5ZTiaX8GIU #smm pic.twitter.com/sj8vNxtnsi - Christin Kardos (@ChristinKardos) May 3, 2017 Alright. Read on then. I recently analyzed the most engaging  social media messages from a sample  of 6,399,322 messages posted  through 's database. For those who may be  unfamiliar, is the #1 best-selling social media + marketing management calendar in the world with 15,000+ customers in more than 100 countries. Coupled with 's custom, proprietary, and never-before-seen data, I've also  researched every study I could find around the web on the topic of writing social media posts (specifically about the mechanics): HubSpot's character count guide Buffer's  how many hashtags blog post Buffer's optimal length infographic Jeff Bullas' Facebook fan engagement tips Fast Company's ideal tweet and Facebook post length article TrackSocial's tweet length blog post Sprout Social's Instagram hashtags blog post Super Spicy Media's Instagram hashtags blog post Max Woolf's Instagram hashtags case study Copyblogger's art of writing great Google+ posts blog post Marvin Williams' Instagram tagging deck 's brand new research into the most engaging social media messages from a sample of  6,399,322 from a diverse range of industries (think real estate to software to fitness companies to department stores) At times, these studies  differed from  the nearly 6.4 million data-driven results  that fuel the  Social Message  Optimizer. Several  reference what appear to be the same data sets over and over, rarely adding new commentary to the conversation. So in this blog post, you are going  to learn... The message type that gets the most engagement for each social network. How long your message should be for every social network. How many hashtags to include in your message for each social network. How many emojis tend to get the most engagement on every social network. The emotional sentiment (positive or negative?) that performs best on every social network (spoiler alert: Think positive thoughts). ...and all of it is backed by  6,399,322 reasons to take this advice very seriously.  Ã°Å¸â„¢Å' Solid Content Solid Mechanics Solid content trumps solid mechanics. That said, this blog post is all about the mechanics. Read this to write better social media content. Once you master social media writing, then worry about the mechanics. I suggest thinking about this like skill acquisition: Start by brainstorming engaging  messages. Hone your  core skill behind writing well. Master writing for each social network with the Social Media Optimizer. Think of it like this: In addition to writing solid messages,  there are several other optimization layers  to hone in your skill set  that will impact your success: Social media visuals: Download the free Photoshop CC file in this post to design  perfectly sized images for each of the networks (and you'll get 84 free images, too). Best times to post: It makes sense to share when  your followers are most active on each network. Use the free Google Analytics Custom Reports to know when your audience is most active. How often to post: Are you sharing too little or too much?  Download this infographic to post the perfect amount for each network every day. ^^^ I'm sure you can think of a dozen more things that may impact your social media engagement. But for now, in this blog post, you are only going to learn about the message mechanics that fuel what Susan Gilbert calls the "#1 Social Message Optimizer."  Ã°Å¸Ëœ  Check out the "#1 Social Message Optimizer" by @: https://t.co/bY0sRUClIl #smm #marketing - Susan Gilbert (@SusanGilbert) May 2, 2017 Let's do this. How To Write For Facebook The  best Facebook message  is a link post that is 111 characters long, contains zero hashtags, has one emoji, and shares a  positive message. Use the following  information to optimize your own Facebook posts as you write them: Message Type Best: Link Good: Image OK: Text Character Count Best: 111 Good: 119 OK: 40 Hashtag Count Best: 0 Emoji Count Best: 1 Ok: 0 Writing for Facebook? Get the most engagement with links, 111 characters, 0 hashtags, 1 emoji,...How To Write For Twitter The best tweets are image posts that are 103 characters long, contain two hashtags, include one emoji, and are positive sentiment. Optimize your tweets with the mechanics best practices  to increase your engagement: Message Type Best: Image Good: Text OK: Link Character Count Best: 103 Good: 113 OK: 93 Hashtag Count Best: 2 Ok: 1 Emoji Count Best: 1 Ok: 0 The best tweets = image + 103 characters  + 2 hashtags  + 2 emojis  + positivity.How To Write For Instagram The best Instagram messages are image posts that are 241 characters long, contain 11 hashtags, have three emojis, and are positive sentiment. Boost your engagement by optimizing your Instagram messages according  to  the these mechanics best practices: Message Type Best: Image Good: Video Character Count Best: 241 Good: 200 OK: 224 Hashtag Count Best: 11 Good: 5 OK: 10 Emoji Count Best: 3 Good: 2 Ok: 1 Get the most engagement on Instagram with image, 241 characters, 11 hashtags, 3 emojis, positivity.How To Write For Pinterest The best Pins are image posts that are 215 characters long, contain zero hashtags, include zero emojis, and show positive sentiment. Optimize your Pins to get the most engagement by following these best practices for mechanics: Message Type Best: Image Good: Link Character Count Best: 215 Good: 148 OK: 141 Hashtag Count Best: 0 Emoji Count Best: 0 The best Pins have  an image, 215 characters, 0 hashtags, 0 emojis, positive sentiment.How To Write For LinkedIn The best LinkedIn messages are link posts that are 149 characters long, demonstrate positive sentiment, and contain no hashtags or emojis. Optimize your LinkedIn messages by following  these mechanics best practices: Message Type Best: Link Good: Text OK: Image Character Count Best: 149 Good: 125 OK: 95 Hashtag Count Best: 0 Emoji Count Best: 0 Get the most engagement on LinkedIn: Link, 149 characters, 0 hashtags, 0 emojis, positive sentiment.How To Write For Google+ The best Google+ messages are link posts that are 65 characters long, contain three hashtags, include one emoji, and show signs of positive sentiment. Optimize your Google+ message according to these best practices for mechanics to get the most engagement: Message Type Best: Link Good: Image OK: Text Character Count Best: 65 Good: 60 OK: 502 Hashtag Count Best: 3 Good: 2 OK: 1 Emoji Count Best: 1 Ok: 0 The best Google+ messages? Link, 65 characters, 3 hashtags, 1 emoji, positivity.The Breakdown: What To Do Now? The ideal message type and character count for each network are pretty obvious. However, you may want some help  finding emojis and hashtags  to optimize certain shares. Because when you bring the details  together right, you can be a high-scorer like tech keynote speaker Brian Fanzo: I got a 79 on the Social Media Optimizer via @! https://t.co/QRa7i7GFV7 - Brian Fanzo 😎 (@iSocialFanz) May 2, 2017 Nice work, Brian  Ã°Å¸â€˜Å  Now, let's explore. Where To Find Hashtags? Here are a few tools you can use to find trending or popular hashtags: What The Trend helps you explore the top hashtags from the past month. Twitonomy helps you see hashtags similar to the content you tend to  check out on Twitter. RiteTag  gives you feedback on hashtags as you type them. Hashtagify helps you find existing popular hashtags. If you'd like to learn  more about how to use hashtags effectively, read this ultimate hashtag guide. You'll also discover how to find hashtags on every network that supports them to get a better feel of how to write great messages for each network. Where To Find Emojis? There are a handful of ways to include emojis the messages you're creating with the Social Message  Optimizer: On your Mac, press Control, Command, and Space Bar at the same time. You'll see an emoji menu where you just need to hit an emoji and it'll populate where your cursor is. 😉 On Windows 8 or 10, hit the keyboard icon in the lower-right corner of your taskbar to activate the Touch Keyword. Then click the smiley face icon to change the keyboard to an emoji keyboard. Just like on Mac, when you hit an emoji, it will enter where your cursor is. Otherwise, simply bookmark GetEmoji, then copy and paste emoji art from the website into your social media message. Now You Know How To Optimize Your Social Media Messages We know you're going to fall in love with the Social Message Optimizer, like Rachel Thompson, did... LOVE LOVE LOVE: If You Love The Headline Analyzer, Just Wait Until You See This! Think #Social Media https://t.co/jw2eqckQ8r via @ - Rachel Thompson (@RachelintheOC) May 20, 2017 But just because you probably want all of this data at your fingertips the next time you're writing messages with the Social Message  Optimizer, here's a handy (downloadable + savable) infographic of everything you just learned: Remember, this blog post is all about the mechanics behind writing  engaging social media messages. Here is some recommended reading to write effective messages beyond the mechanics: This Is How To Write For Social Media To Create The Best Posts The 6 Types Of Social Media Content That Will Give You The Greatest Value How to Boost Engagement on Social Media with Visual Content How To Make The Best Social Media Images The Easy Way (+ 84 Free Images) How To Develop A Winning Social Media Content Strategy (Free Template) Good luck! Remember... the Social Message  Optimizer is FREE! Optimize your social media messages now. 😉 Join these fine marketers in writing the best social media messages the web has ever seen! If You Love The Headline Analyzer, Check Out the Social Message Optimizer https://t.co/A1Fvuw69Fi via @ - Mike Wilton (@mwilton13) May 2, 2017 How To Write For Social Media To Create The Best Posts @is the BEST content blog on the web HANDS DOWN ðŸ™Å' https://t.co/owTvBUVvm8 pic.twitter.com/LaIcvWXaaA - Whale of a Tale 🠐 ³Ã°Å¸ â€¹ (@thewritewhale) May 17, 2017 LOVE the Headline Optimizer. Have you SEEN the Social Message Optimizer! via @@njellering https://t.co/CvOierGFgS - Lisa Shomo (@keenkoncept) May 4, 2017 @OMG...social message optimizer https://t.co/SKXDqFlPSP. ⠝ ¤Ã¯ ¸  - The Rambler (@MRTrambler) May 11, 2017

Social Media Content Creation With The Social Message Optimizer

Social Media Content Creation With The Social Message Optimizer Social media engagement. Every marketer wants more of it. So, other than  creating content that tends to perform well on social media how can you  write the best social media posts ever to boost  your engagement? It turns out, that- in addition to creative ideas- certain mechanics can predict  each of your social messages success. By social media mechanics, I mean seriously knowing: What message type (text, image, link, or video) gets the most engagement for every network? How many characters should your social media message be for every network? How many hashtags should you include in your message for every network? How many emojis should there be in your message for every network? What  emotional sentiment works best for every network? ^^^ If you knew the answers to those questions for every network and subsequently optimized every social media message you write for every network you would get more engagement for every network. So wouldnt it be nice if there were a free tool to help you do just that?  Ã°Å¸Ëœâ€° Introducing: The Social Message  Optimizer From Go ahead: Use the Social Message  Optimizer now! You don't need to read this blog post to write better social media messages. Just use the Social Message  Optimizer, follow the prompts, and shoot for a score of 80 or higher. Go on. You seriously don't need to read this blog post. You can come back and read this. But you really don't have to.  Ã°Å¸Ëœ ¬ 1,488 messages are optimized through  this puppy EVERY DAY. (That's 44,636 per month, for the mathematically inclined.) So  if you're not using it, you're already 1,500 messages behind.  Just sayin'... Just ask our friend Jay Baer, president of  Convince Convert, if he thinks it works: New tool from @- helps you write better #socialmedia messages. Check it out here: https://t.co/FZuZTSgty2 pic.twitter.com/VxXLYArtz1 - Jay Baer (@jaybaer) May 6, 2017 You're still reading, but you seriously  should just go use that tool instead. The tool is  way more fun. Trust me... Or trust Christin Kardos what she thinks (if you still think I'm a little sketchy). Fun, helpful #tool alert! Write Better Social Messages w/ #SocialMedia Message Optimizer From @https://t.co/5ZTiaX8GIU #smm pic.twitter.com/sj8vNxtnsi - Christin Kardos (@ChristinKardos) May 3, 2017 Alright. Read on then. I recently analyzed the most engaging  social media messages from a sample  of 6,399,322 messages posted  through 's database. For those who may be  unfamiliar, is the #1 best-selling social media + marketing management calendar in the world with 15,000+ customers in more than 100 countries. Coupled with 's custom, proprietary, and never-before-seen data, I've also  researched every study I could find around the web on the topic of writing social media posts (specifically about the mechanics): HubSpot's character count guide Buffer's  how many hashtags blog post Buffer's optimal length infographic Jeff Bullas' Facebook fan engagement tips Fast Company's ideal tweet and Facebook post length article TrackSocial's tweet length blog post Sprout Social's Instagram hashtags blog post Super Spicy Media's Instagram hashtags blog post Max Woolf's Instagram hashtags case study Copyblogger's art of writing great Google+ posts blog post Marvin Williams' Instagram tagging deck 's brand new research into the most engaging social media messages from a sample of  6,399,322 from a diverse range of industries (think real estate to software to fitness companies to department stores) At times, these studies  differed from  the nearly 6.4 million data-driven results  that fuel the  Social Message  Optimizer. Several  reference what appear to be the same data sets over and over, rarely adding new commentary to the conversation. So in this blog post, you are going  to learn... The message type that gets the most engagement for each social network. How long your message should be for every social network. How many hashtags to include in your message for each social network. How many emojis tend to get the most engagement on every social network. The emotional sentiment (positive or negative?) that performs best on every social network (spoiler alert: Think positive thoughts). ...and all of it is backed by  6,399,322 reasons to take this advice very seriously.  Ã°Å¸â„¢Å' Solid Content Solid Mechanics Solid content trumps solid mechanics. That said, this blog post is all about the mechanics. Read this to write better social media content. Once you master social media writing, then worry about the mechanics. I suggest thinking about this like skill acquisition: Start by brainstorming engaging  messages. Hone your  core skill behind writing well. Master writing for each social network with the Social Media Optimizer. Think of it like this: In addition to writing solid messages,  there are several other optimization layers  to hone in your skill set  that will impact your success: Social media visuals: Download the free Photoshop CC file in this post to design  perfectly sized images for each of the networks (and you'll get 84 free images, too). Best times to post: It makes sense to share when  your followers are most active on each network. Use the free Google Analytics Custom Reports to know when your audience is most active. How often to post: Are you sharing too little or too much?  Download this infographic to post the perfect amount for each network every day. ^^^ I'm sure you can think of a dozen more things that may impact your social media engagement. But for now, in this blog post, you are only going to learn about the message mechanics that fuel what Susan Gilbert calls the "#1 Social Message Optimizer."  Ã°Å¸Ëœ  Check out the "#1 Social Message Optimizer" by @: https://t.co/bY0sRUClIl #smm #marketing - Susan Gilbert (@SusanGilbert) May 2, 2017 Let's do this. How To Write For Facebook The  best Facebook message  is a link post that is 111 characters long, contains zero hashtags, has one emoji, and shares a  positive message. Use the following  information to optimize your own Facebook posts as you write them: Message Type Best: Link Good: Image OK: Text Character Count Best: 111 Good: 119 OK: 40 Hashtag Count Best: 0 Emoji Count Best: 1 Ok: 0 Writing for Facebook? Get the most engagement with links, 111 characters, 0 hashtags, 1 emoji,...How To Write For Twitter The best tweets are image posts that are 103 characters long, contain two hashtags, include one emoji, and are positive sentiment. Optimize your tweets with the mechanics best practices  to increase your engagement: Message Type Best: Image Good: Text OK: Link Character Count Best: 103 Good: 113 OK: 93 Hashtag Count Best: 2 Ok: 1 Emoji Count Best: 1 Ok: 0 The best tweets = image + 103 characters  + 2 hashtags  + 2 emojis  + positivity.How To Write For Instagram The best Instagram messages are image posts that are 241 characters long, contain 11 hashtags, have three emojis, and are positive sentiment. Boost your engagement by optimizing your Instagram messages according  to  the these mechanics best practices: Message Type Best: Image Good: Video Character Count Best: 241 Good: 200 OK: 224 Hashtag Count Best: 11 Good: 5 OK: 10 Emoji Count Best: 3 Good: 2 Ok: 1 Get the most engagement on Instagram with image, 241 characters, 11 hashtags, 3 emojis, positivity.How To Write For Pinterest The best Pins are image posts that are 215 characters long, contain zero hashtags, include zero emojis, and show positive sentiment. Optimize your Pins to get the most engagement by following these best practices for mechanics: Message Type Best: Image Good: Link Character Count Best: 215 Good: 148 OK: 141 Hashtag Count Best: 0 Emoji Count Best: 0 The best Pins have  an image, 215 characters, 0 hashtags, 0 emojis, positive sentiment.How To Write For LinkedIn The best LinkedIn messages are link posts that are 149 characters long, demonstrate positive sentiment, and contain no hashtags or emojis. Optimize your LinkedIn messages by following  these mechanics best practices: Message Type Best: Link Good: Text OK: Image Character Count Best: 149 Good: 125 OK: 95 Hashtag Count Best: 0 Emoji Count Best: 0 Get the most engagement on LinkedIn: Link, 149 characters, 0 hashtags, 0 emojis, positive sentiment.How To Write For Google+ The best Google+ messages are link posts that are 65 characters long, contain three hashtags, include one emoji, and show signs of positive sentiment. Optimize your Google+ message according to these best practices for mechanics to get the most engagement: Message Type Best: Link Good: Image OK: Text Character Count Best: 65 Good: 60 OK: 502 Hashtag Count Best: 3 Good: 2 OK: 1 Emoji Count Best: 1 Ok: 0 The best Google+ messages? Link, 65 characters, 3 hashtags, 1 emoji, positivity.The Breakdown: What To Do Now? The ideal message type and character count for each network are pretty obvious. However, you may want some help  finding emojis and hashtags  to optimize certain shares. Because when you bring the details  together right, you can be a high-scorer like tech keynote speaker Brian Fanzo: I got a 79 on the Social Media Optimizer via @! https://t.co/QRa7i7GFV7 - Brian Fanzo 😎 (@iSocialFanz) May 2, 2017 Nice work, Brian  Ã°Å¸â€˜Å  Now, let's explore. Where To Find Hashtags? Here are a few tools you can use to find trending or popular hashtags: What The Trend helps you explore the top hashtags from the past month. Twitonomy helps you see hashtags similar to the content you tend to  check out on Twitter. RiteTag  gives you feedback on hashtags as you type them. Hashtagify helps you find existing popular hashtags. If you'd like to learn  more about how to use hashtags effectively, read this ultimate hashtag guide. You'll also discover how to find hashtags on every network that supports them to get a better feel of how to write great messages for each network. Where To Find Emojis? There are a handful of ways to include emojis the messages you're creating with the Social Message  Optimizer: On your Mac, press Control, Command, and Space Bar at the same time. You'll see an emoji menu where you just need to hit an emoji and it'll populate where your cursor is. 😉 On Windows 8 or 10, hit the keyboard icon in the lower-right corner of your taskbar to activate the Touch Keyword. Then click the smiley face icon to change the keyboard to an emoji keyboard. Just like on Mac, when you hit an emoji, it will enter where your cursor is. Otherwise, simply bookmark GetEmoji, then copy and paste emoji art from the website into your social media message. Now You Know How To Optimize Your Social Media Messages We know you're going to fall in love with the Social Message Optimizer, like Rachel Thompson, did... LOVE LOVE LOVE: If You Love The Headline Analyzer, Just Wait Until You See This! Think #Social Media https://t.co/jw2eqckQ8r via @ - Rachel Thompson (@RachelintheOC) May 20, 2017 But just because you probably want all of this data at your fingertips the next time you're writing messages with the Social Message  Optimizer, here's a handy (downloadable + savable) infographic of everything you just learned: Remember, this blog post is all about the mechanics behind writing  engaging social media messages. Here is some recommended reading to write effective messages beyond the mechanics: This Is How To Write For Social Media To Create The Best Posts The 6 Types Of Social Media Content That Will Give You The Greatest Value How to Boost Engagement on Social Media with Visual Content How To Make The Best Social Media Images The Easy Way (+ 84 Free Images) How To Develop A Winning Social Media Content Strategy (Free Template) Good luck! Remember... the Social Message  Optimizer is FREE! Optimize your social media messages now. 😉 Join these fine marketers in writing the best social media messages the web has ever seen! If You Love The Headline Analyzer, Check Out the Social Message Optimizer https://t.co/A1Fvuw69Fi via @ - Mike Wilton (@mwilton13) May 2, 2017 How To Write For Social Media To Create The Best Posts @is the BEST content blog on the web HANDS DOWN ðŸ™Å' https://t.co/owTvBUVvm8 pic.twitter.com/LaIcvWXaaA - Whale of a Tale 🠐 ³Ã°Å¸ â€¹ (@thewritewhale) May 17, 2017 LOVE the Headline Optimizer. Have you SEEN the Social Message Optimizer! via @@njellering https://t.co/CvOierGFgS - Lisa Shomo (@keenkoncept) May 4, 2017 @OMG...social message optimizer https://t.co/SKXDqFlPSP. ⠝ ¤Ã¯ ¸  - The Rambler (@MRTrambler) May 11, 2017

Social Media Content Creation With The Social Message Optimizer

Social Media Content Creation With The Social Message Optimizer Social media engagement. Every marketer wants more of it. So, other than  creating content that tends to perform well on social media how can you  write the best social media posts ever to boost  your engagement? It turns out, that- in addition to creative ideas- certain mechanics can predict  each of your social messages success. By social media mechanics, I mean seriously knowing: What message type (text, image, link, or video) gets the most engagement for every network? How many characters should your social media message be for every network? How many hashtags should you include in your message for every network? How many emojis should there be in your message for every network? What  emotional sentiment works best for every network? ^^^ If you knew the answers to those questions for every network and subsequently optimized every social media message you write for every network you would get more engagement for every network. So wouldnt it be nice if there were a free tool to help you do just that?  Ã°Å¸Ëœâ€° Introducing: The Social Message  Optimizer From Go ahead: Use the Social Message  Optimizer now! You don't need to read this blog post to write better social media messages. Just use the Social Message  Optimizer, follow the prompts, and shoot for a score of 80 or higher. Go on. You seriously don't need to read this blog post. You can come back and read this. But you really don't have to.  Ã°Å¸Ëœ ¬ 1,488 messages are optimized through  this puppy EVERY DAY. (That's 44,636 per month, for the mathematically inclined.) So  if you're not using it, you're already 1,500 messages behind.  Just sayin'... Just ask our friend Jay Baer, president of  Convince Convert, if he thinks it works: New tool from @- helps you write better #socialmedia messages. Check it out here: https://t.co/FZuZTSgty2 pic.twitter.com/VxXLYArtz1 - Jay Baer (@jaybaer) May 6, 2017 You're still reading, but you seriously  should just go use that tool instead. The tool is  way more fun. Trust me... Or trust Christin Kardos what she thinks (if you still think I'm a little sketchy). Fun, helpful #tool alert! Write Better Social Messages w/ #SocialMedia Message Optimizer From @https://t.co/5ZTiaX8GIU #smm pic.twitter.com/sj8vNxtnsi - Christin Kardos (@ChristinKardos) May 3, 2017 Alright. Read on then. I recently analyzed the most engaging  social media messages from a sample  of 6,399,322 messages posted  through 's database. For those who may be  unfamiliar, is the #1 best-selling social media + marketing management calendar in the world with 15,000+ customers in more than 100 countries. Coupled with 's custom, proprietary, and never-before-seen data, I've also  researched every study I could find around the web on the topic of writing social media posts (specifically about the mechanics): HubSpot's character count guide Buffer's  how many hashtags blog post Buffer's optimal length infographic Jeff Bullas' Facebook fan engagement tips Fast Company's ideal tweet and Facebook post length article TrackSocial's tweet length blog post Sprout Social's Instagram hashtags blog post Super Spicy Media's Instagram hashtags blog post Max Woolf's Instagram hashtags case study Copyblogger's art of writing great Google+ posts blog post Marvin Williams' Instagram tagging deck 's brand new research into the most engaging social media messages from a sample of  6,399,322 from a diverse range of industries (think real estate to software to fitness companies to department stores) At times, these studies  differed from  the nearly 6.4 million data-driven results  that fuel the  Social Message  Optimizer. Several  reference what appear to be the same data sets over and over, rarely adding new commentary to the conversation. So in this blog post, you are going  to learn... The message type that gets the most engagement for each social network. How long your message should be for every social network. How many hashtags to include in your message for each social network. How many emojis tend to get the most engagement on every social network. The emotional sentiment (positive or negative?) that performs best on every social network (spoiler alert: Think positive thoughts). ...and all of it is backed by  6,399,322 reasons to take this advice very seriously.  Ã°Å¸â„¢Å' Solid Content Solid Mechanics Solid content trumps solid mechanics. That said, this blog post is all about the mechanics. Read this to write better social media content. Once you master social media writing, then worry about the mechanics. I suggest thinking about this like skill acquisition: Start by brainstorming engaging  messages. Hone your  core skill behind writing well. Master writing for each social network with the Social Media Optimizer. Think of it like this: In addition to writing solid messages,  there are several other optimization layers  to hone in your skill set  that will impact your success: Social media visuals: Download the free Photoshop CC file in this post to design  perfectly sized images for each of the networks (and you'll get 84 free images, too). Best times to post: It makes sense to share when  your followers are most active on each network. Use the free Google Analytics Custom Reports to know when your audience is most active. How often to post: Are you sharing too little or too much?  Download this infographic to post the perfect amount for each network every day. ^^^ I'm sure you can think of a dozen more things that may impact your social media engagement. But for now, in this blog post, you are only going to learn about the message mechanics that fuel what Susan Gilbert calls the "#1 Social Message Optimizer."  Ã°Å¸Ëœ  Check out the "#1 Social Message Optimizer" by @: https://t.co/bY0sRUClIl #smm #marketing - Susan Gilbert (@SusanGilbert) May 2, 2017 Let's do this. How To Write For Facebook The  best Facebook message  is a link post that is 111 characters long, contains zero hashtags, has one emoji, and shares a  positive message. Use the following  information to optimize your own Facebook posts as you write them: Message Type Best: Link Good: Image OK: Text Character Count Best: 111 Good: 119 OK: 40 Hashtag Count Best: 0 Emoji Count Best: 1 Ok: 0 Writing for Facebook? Get the most engagement with links, 111 characters, 0 hashtags, 1 emoji,...How To Write For Twitter The best tweets are image posts that are 103 characters long, contain two hashtags, include one emoji, and are positive sentiment. Optimize your tweets with the mechanics best practices  to increase your engagement: Message Type Best: Image Good: Text OK: Link Character Count Best: 103 Good: 113 OK: 93 Hashtag Count Best: 2 Ok: 1 Emoji Count Best: 1 Ok: 0 The best tweets = image + 103 characters  + 2 hashtags  + 2 emojis  + positivity.How To Write For Instagram The best Instagram messages are image posts that are 241 characters long, contain 11 hashtags, have three emojis, and are positive sentiment. Boost your engagement by optimizing your Instagram messages according  to  the these mechanics best practices: Message Type Best: Image Good: Video Character Count Best: 241 Good: 200 OK: 224 Hashtag Count Best: 11 Good: 5 OK: 10 Emoji Count Best: 3 Good: 2 Ok: 1 Get the most engagement on Instagram with image, 241 characters, 11 hashtags, 3 emojis, positivity.How To Write For Pinterest The best Pins are image posts that are 215 characters long, contain zero hashtags, include zero emojis, and show positive sentiment. Optimize your Pins to get the most engagement by following these best practices for mechanics: Message Type Best: Image Good: Link Character Count Best: 215 Good: 148 OK: 141 Hashtag Count Best: 0 Emoji Count Best: 0 The best Pins have  an image, 215 characters, 0 hashtags, 0 emojis, positive sentiment.How To Write For LinkedIn The best LinkedIn messages are link posts that are 149 characters long, demonstrate positive sentiment, and contain no hashtags or emojis. Optimize your LinkedIn messages by following  these mechanics best practices: Message Type Best: Link Good: Text OK: Image Character Count Best: 149 Good: 125 OK: 95 Hashtag Count Best: 0 Emoji Count Best: 0 Get the most engagement on LinkedIn: Link, 149 characters, 0 hashtags, 0 emojis, positive sentiment.How To Write For Google+ The best Google+ messages are link posts that are 65 characters long, contain three hashtags, include one emoji, and show signs of positive sentiment. Optimize your Google+ message according to these best practices for mechanics to get the most engagement: Message Type Best: Link Good: Image OK: Text Character Count Best: 65 Good: 60 OK: 502 Hashtag Count Best: 3 Good: 2 OK: 1 Emoji Count Best: 1 Ok: 0 The best Google+ messages? Link, 65 characters, 3 hashtags, 1 emoji, positivity.The Breakdown: What To Do Now? The ideal message type and character count for each network are pretty obvious. However, you may want some help  finding emojis and hashtags  to optimize certain shares. Because when you bring the details  together right, you can be a high-scorer like tech keynote speaker Brian Fanzo: I got a 79 on the Social Media Optimizer via @! https://t.co/QRa7i7GFV7 - Brian Fanzo 😎 (@iSocialFanz) May 2, 2017 Nice work, Brian  Ã°Å¸â€˜Å  Now, let's explore. Where To Find Hashtags? Here are a few tools you can use to find trending or popular hashtags: What The Trend helps you explore the top hashtags from the past month. Twitonomy helps you see hashtags similar to the content you tend to  check out on Twitter. RiteTag  gives you feedback on hashtags as you type them. Hashtagify helps you find existing popular hashtags. If you'd like to learn  more about how to use hashtags effectively, read this ultimate hashtag guide. You'll also discover how to find hashtags on every network that supports them to get a better feel of how to write great messages for each network. Where To Find Emojis? There are a handful of ways to include emojis the messages you're creating with the Social Message  Optimizer: On your Mac, press Control, Command, and Space Bar at the same time. You'll see an emoji menu where you just need to hit an emoji and it'll populate where your cursor is. 😉 On Windows 8 or 10, hit the keyboard icon in the lower-right corner of your taskbar to activate the Touch Keyword. Then click the smiley face icon to change the keyboard to an emoji keyboard. Just like on Mac, when you hit an emoji, it will enter where your cursor is. Otherwise, simply bookmark GetEmoji, then copy and paste emoji art from the website into your social media message. Now You Know How To Optimize Your Social Media Messages We know you're going to fall in love with the Social Message Optimizer, like Rachel Thompson, did... LOVE LOVE LOVE: If You Love The Headline Analyzer, Just Wait Until You See This! Think #Social Media https://t.co/jw2eqckQ8r via @ - Rachel Thompson (@RachelintheOC) May 20, 2017 But just because you probably want all of this data at your fingertips the next time you're writing messages with the Social Message  Optimizer, here's a handy (downloadable + savable) infographic of everything you just learned: Remember, this blog post is all about the mechanics behind writing  engaging social media messages. Here is some recommended reading to write effective messages beyond the mechanics: This Is How To Write For Social Media To Create The Best Posts The 6 Types Of Social Media Content That Will Give You The Greatest Value How to Boost Engagement on Social Media with Visual Content How To Make The Best Social Media Images The Easy Way (+ 84 Free Images) How To Develop A Winning Social Media Content Strategy (Free Template) Good luck! Remember... the Social Message  Optimizer is FREE! Optimize your social media messages now. 😉 Join these fine marketers in writing the best social media messages the web has ever seen! If You Love The Headline Analyzer, Check Out the Social Message Optimizer https://t.co/A1Fvuw69Fi via @ - Mike Wilton (@mwilton13) May 2, 2017 How To Write For Social Media To Create The Best Posts @is the BEST content blog on the web HANDS DOWN ðŸ™Å' https://t.co/owTvBUVvm8 pic.twitter.com/LaIcvWXaaA - Whale of a Tale 🠐 ³Ã°Å¸ â€¹ (@thewritewhale) May 17, 2017 LOVE the Headline Optimizer. Have you SEEN the Social Message Optimizer! via @@njellering https://t.co/CvOierGFgS - Lisa Shomo (@keenkoncept) May 4, 2017 @OMG...social message optimizer https://t.co/SKXDqFlPSP. ⠝ ¤Ã¯ ¸  - The Rambler (@MRTrambler) May 11, 2017