Tips On Building A Home - 3916 Words

Tips on Building a Home in Perth Western Australia Article 1 Choosing a Builder and Siteworks. On deciding to build a home on your ideal block there are a number of things that have to be taken into account from the very start. 1. The Right Builder - Choosing the right Builder. This is a tricky business, on one hand if you look at builders Display Homes you may choose your builder based on the design of the home you have seen. This is not ideal as the builder may not be to your liking but the design you like is tied to the builder therefore you cannot take his design to another builder. The other option is to choose a builder based on friends and or relatives experience, then try to find a design of home that the builder has that will suit your needs. This can be an easy process as most builders have many designs to choose from. Quality and Specifications of the builder and their Range can vary vastly from Builder to Builder. One Builder may include Special Finished Bench-tops where another might have the Standard Laminate for the bench-tops. Obviously this will end in a different price for the home. So all may not be as it seems with any price difference you need to compare Apples with Apples. 2. Warranty Considerations - Most builders in Perth have a standard warranty period of 6 years. This time frame has been set by an Act of Parliament and cannot be reduced. Some builders however, give a lifetime guarantee this is a good incentive to go with that builder. It isShow MoreRelatedEssay On Buying Land790 Words   |  4 Pages5 Tips for Buying Land and Building a New Home Many people desire to own an attractive home. A house is a vital asset that appreciates every year if you maintain it properly. However, owning a home can be an overwhelming experience, especially for the people who have never bought land or a house before. The article below provides essential tips for buying land and building a new home. Location Location is the most important consideration when purchasing land. Buyers should observe due diligenceRead MoreThe Fashion Trends And Beauty Tips For Teenage Girls1065 Words   |  5 Pagestalks about the latest fashion trends and beauty tips for teenage girls. There are a few articles about some teen orientated celebrities and bands. The magazine is overflowing with girly topics, pictures and colors. There is too much positivity and self-esteem boosters. Articles dealing with make up, health and fitness, fitness seem to always be prefaced with stating that everyone is beautiful and should be happy in their skin and that utilizing the tips are to for oneself. To strengthen their claimRead MorePainting The Exterior And Interior Of The House1505 Words   |  7 Pages For that simple reason, you cannot simply imagine living in a home devoid of colours. Painting the exterior and interior of the house To transform your house into an elegant and comfortable home, you need the assistance of many qualified personnel including professional painters. Professional painters in %{city} play a significant role in improving the quality and liveability of the newly built structure you are about to call home. The necessity of painting the exterior of the house as well asRead MoreResearch Paper On Going Green909 Words   |  4 PagesTips to Go Green | Electrical Contractors in Mt. Pleasant, SC Going Green? Tips to Get You Started In the U.S., a growing number of people are environmentally conscious. The green movement has something for every one, because typically, going green saves you money. Mister Sparky electrical contractors in Mt. Pleasant routinely provide energy saving and safety tips. The following electrical tips to go green are a collection providing the highest impact on your energy bill, and reducing waste in theRead MoreTips On Building A Diy Aquaponics System1521 Words   |  7 Pages10 Essential Tips on Building a DIY Aquaponics System You’ve seen aquaponic systems before. Maybe they were a beautiful addition to add some plant life to a home. Maybe you’ve even had the chance to enjoy some delicious vegetables created by them. Now you’re curious and want to build one for yourself. But, what are these systems exactly? Aquaponics is the combination of raising fish and soilless plants together in one system. One provides benefits for the other. According to Engineering for ChangeRead MoreTips For A Freelance Contractor1067 Words   |  5 PagesTip#1: Be Careful With The Niche You Choose Today you will find that almost all professionals can freelance right from the comfort of their home, being able to choose what projects they would like to be a part of and decide the pace of their work. From writers, designers, editors, publishers, programmers, IT consultants, content managers, investment consultants, lawyers, dieticians, SEO experts and even multimedia experts can easily find freelance assignments to earn a steady income. However, theRead MoreTypes Of Plate Boundaries Environments999 Words   |  4 PagesEarthquakes are shaking motions and vibrations of Earth caused by large releases of energy that accompany volcanic eruptions, movements of Earth’s bedrock along fault lines, and landslides. Earthquakes can cause severe damage to buildings, roads and other infrastructures, and other hazards. Earthquakes produce waves of vibrations and shaking called seismic waves that help to better to identify and describe an earthquake. The shaking motions and vibrations of an earthquake, caused by large releasesRead MoreStudent Financial Planning Essay1018 Words   |  5 Pagesways someone in my position could save money and budget. By planning finances carefully a student can avoid a pause in learning due to financial trouble and set themselves up for success after college. In the list provided below I will provide four tips I will use to navigate my way around the possible financial peril that presents itself to each student. 1. Track it. According to Lucy Lazarony of Bankrate.com, tracking spending for a minimum of two to four weeks can help a student figure out whereRead MoreEssay On SEO998 Words   |  4 Pagesenterprises to new entrants, everyone is keen on knowing the intricacies of SEO techniques to make their business gain visibility in the online world. A business may be well-established in the physical world, but on the internet arena it needs to start building its reputation halfway- if not from a scratch. To make sure that your businesses finds its own niche in the internet world you first need to develop a well designed website. You have to make it accessible, easily loadable, managed through a serverRead MoreOnline Shopping Analysis985 Words   |  4 Pagesmoney on rent before proceeding to call mum and dad in need of a loan that you promise youll back when really, you wont. However, before you go pestering your parents for some extra cash, here at Intention, we have a range of tips on how to save money on your new home. Buying Online There are two main steps in acquiring furniture; shopping and buying. In order to buy, you need to shop and the online world is a great way to start your furniture buying adventure. Here, you can gain an idea

Reducing Deforestation And The Loss Of Biodiversity

When the UN created Sustainable Development Goals during their meeting in New York City from September 25th-27th, there were many targets that were set in order to improve Terrestrial Processes. This was clearly an important issue that the UN felt the need to spend much time on in order to address properly. Ultimately, several of the targets include certain fragments that are unable to be measured accurately, or are given targets that are too general. However, many targets can still be measured accurately and examples of this include Targets 15.2 and 15.5 that aim to halt deforestation and the loss of biodiversity. This can be measured through extensive documentation of a forest’s area or by analyzing the amount of biodiversity within it. The studies are done usually by both countries, such as Canada, and by wildlife groups such as WWF (Effects of Deforestation, Fitzsimmons) (Deforestation, Bradford). This is exceptionally similar to target 15.3, which aims to restore degraded land and soil from desertification. Countries and the UN itself mostly measure this target. An example would be the United Nations Convention to Combat Desertification (UNCCD) that determined severe land degradation is affecting 168 countries worldwide (Desertification Crisis, King). Target 15.7 calls for an end to poaching and trafficking of protected species of flora and fauna, as well as addressing the supply of illegal wildlife products. In m opinion, both of these can be measured to a certainShow MoreRelatedDeforestation Is A Big Environmental Issue1092 Words   |  5 PagesNowadays, deforestation becomes a big environmental issue around the world since forests play critical roles in many aspects for the life of all the living things. (World Wildlife Fund) There are many factors that will result in deforestation such as â€Å"fires, clear-cutting for agriculture, ranching and development, unsustainable logging for timber, and degradation due to climate change† (World Wildlife Fund). Human activities would be the main cause of deforestation. (Ronca, 2008, p.1) World WildlifeRead MoreGlobal Warming Essay858 Words   |  4 PagesEstrada and Katrina, Brown. â€Å"Reducing Greenhouse Gas Emissions from Deforestation and Forest Degradation in Developing Countries: Revisiting the Assumptions. Climatic Change, vol. 100, no. 3-4, 2012, pp. 355-388. Springer Nature, doi: 10.1007/s10584-009-9773-1. Accessed 25 June 2017. This article discusses the topic of climate change and goes into detail how deforestation is one of the major contributors to climate change. The article goes on to state how deforestation is overlooked when discussingRead Moreâ€Å"Maintaining biodiversity at its present level is impossible if people are going to achieve a reasonable standard of living in the near future†1440 Words   |  6 Pagesï » ¿Ã¢â‚¬Å"Maintaining biodiversity at its present level is impossible if people are going to achieve a reasonable standard of living in the near future† - Discuss this with reference to a tropical biome you have studied (40 marks) Biodiversity means the variety of life forms/organisms in an ecosystem, biome or entire planet. Globally, biodiversity is not evenly distributed. It generally increases from the poles towards the equator as around 50% of the world’s plants and animals live in tropical rainforestsRead MoreDeforestation In The Amazon Rainforest Essay970 Words   |  4 PagesIntroduction: Deforestation is the clearing of a forest and/or cutting down of trees for human benefits such as agriculture, wood exports, etc. Deforestation is the cause of numerous environmental impacts such as habitat loss, flooding and soil erosion. It can also cause climate change, by reducing the amount of rainfall and changing the amount of sunlight reflected from Earth’s surface and increases the risk of forest . Tree growth is important for biodiversity because they absorb carbon dioxideRead MoreThe Study of Biodiversity939 Words   |  4 PagesBiodiversity – the amount of living things; animals, microorganisms and plants. It also includes the genetic information these living things contain, and the ecosystems and biomes they form. 3 ways biodiversity can be studied: - GENETIC DIVERSITY: The amount of different genetic characteristics of the species in their genetic make up. - SPEICIES DIVERSITY: the amount of species in a particular area in the world. - ECOSYSTEM DIVERSITY: the amount of ecosystems in a given region or biome. - PlacesRead MoreDeforestation1213 Words   |  5 PagesCONSEQUENCES OF DEFORESTATION In some cases, deforestation can be beneficial. Given the right mix of social needs, economic opportunities, and environmental conditions, it can be a rational conversion from one type of land use to a more productive one. The tragedy lies in the fact that most lands that have been deforested in recent decades are not suited for long-term farming or ranching and they quickly degrade once the forest has been cut and burnt. Unlike the fertile soils of temperate latitudesRead MoreClimate Change Is Caused By Humans1339 Words   |  6 Pagesbecause the water they were living in because low in oxygen. Forests 1. Deforestation is the cutting down of forests and making the land into cleared land. Deforestation is not something that we have been experiencing for the past 100 years. The Union of Concerned scientists say that deforestation has been happening for thousands of years. Most deforestation occurs now to clear land for agriculture or to harvest wood. Deforestation is an issue because trees help slow down climate change. Trees are ableRead MoreThe Importance Of Biodiversity1641 Words   |  7 PagesBiodiversity Loss I. Introduction Biodiversity is the variety of living organisms (Cho, 2011). Currently, an extreme loss of biodiversity is a problem that is being caused by human activities. A major report in 2005 stated that due to human actions, between 10% and 30% of mammal, bird, and amphibian species are threatened with extinction, since then, the problem has only increased (Shah, 2014). The topic of biodiversity is of interest and significant to me, and others, because it provides all humansRead MoreRainforests Have Been Declining Rapidly over the Last Few Decades. There Are Various Factors Responsible for This Decline, Resulting in Serious Impacts on the Environment and the Economy. Critically Discuss the Causes890 Words   |  4 Pagesthe environment and the economy. Critically discuss the causes of deforestation and solutions to it. Deforestation is the cutting down of a large area of trees and the destruction of forests by people. Forests are what we call an exhaustible resource, one which can be used up if it is not used carefully. Over the last few decades, deforestation has threatened the rainforests with total extinction. To understand why deforestation is such an important issue, you first have to understand why treesRead MoreThe Role Of Tropical Rainforest And Water Cycle1604 Words   |  7 Pagesvapour loss from plants through stomata, and evaporation is the water loss from all other part of plants but leaves and other living things in the forest. Evapotranspiration are the accumulation of transpiration and evaporation in the forest. During transpiration, trees suck water from soil through the root system and transport the water to leaves through xylem, and then release the water to the air through stomata. Transpiration happens simultaneously with photosynthesis. The soil loss water due

The Glass Ceiling Free Essays

This paper addresses two articles, Women and the Labyrinth of Leadership written by Alice H. Eagly and Linda L. Carli, and A Modest Manifesto for Shattering The Glass Ceiling, written by Debra E. We will write a custom essay sample on The Glass Ceiling or any similar topic only for you Order Now Meyerson and Joyce K. Fletcher. The phrase glass ceiling is described in many articles as a barrier that prevents women from achieving success in their careers. Women are found at the top of middle management and are being denied of higher positions in the corporate ladder and are getting paid less than men for similar type of work. Both articles address the question whether is the glass ceiling the reason why women are not getting advancement in their careers or it is the sum of many obstacles that hold women back into the high level jobs. According to the authors of both articles, the answer to this question is that it is not the glass ceiling the barrier for women’s advancement. To understand and overcome these barriers, the authors of the articles have used terms such as labyrinth and small wins strategy. According to Meyerson and Fletcher, it is not the glass ceiling but the organizational structures and its hidden barriers to equity and effectiveness what are holding back women. This paper will explore the author’s recommendations for overcoming these barriers and for helping women prevail by changing workplace’s practices in organizations. Overview The two articles chosen to write this abstract have been selected from the Harvard Business Review. In the first article, Women and the Labyrinth of Leadership, the word labyrinth is described as a contemporary symbol that â€Å"conveys the idea of a complex journey toward a goal worth striving for† (Walls all around section, para. 1). If women are able to understand the barriers in this labyrinth, they will be able to overcome many obstacles they encounter. Throughout awareness and persistency during the process, women will have a much better chance to obtain their desirable goals in their careers. In the article A Modest Manifesto for Shattering The Glass Ceiling, the authors mentioned that is very rare to find women holding high evel positions in organizations. Women represent only 10% of senior manager positions in Fortune 500 companies. According to Meyerson and Fletcher, the best way to destroy this glass ceiling is throughout the use of the small wins approach. Main Issues In the article Women and the Labyrinth of Leadership, the term labyrinth is described as what wo men have to go through in the workplace to be able to occupy high level roles. Woman who desire top positions, will encounter barriers during the journey, and some of them will be able to find solutions to those obstacles to improve the situation. Some of the obstacles or barriers named in the article are (a) prejudice; (b) resistance to women’s leadership; (c) leadership style;(d) demands of family life; (e) underinvestment in social capital. Prejudice The beginning of the labyrinth starts here with prejudices that hurt women and help men. Women in this country, with full time positions, earn 81 cents for every dollar than men earned (Vestiges of prejudice section, para. 1). Research has been done by many professionals seeking an answer to explain the difference in pay between genders. One of the most comprehensive studies, from the Government Accountability office, showed that men worked more hours per year and also had more years of experience (Vestiges of prejudice, para. 3). Even though variables such as marriage, parenthood and years of education were adjusted for both genders, the study showed a gender gap that lead to wage discrimination (Vestiges of Prejudice section, para. 4). According to Eagly and Carli, men are promoted more quickly than women with equivalent qualifications even in female settings such as social work and education (para. 5). The authors add that â€Å"White men were more likely to attain managerial positions than white women, black men, and black women† (Vestiges of prejudice section, para. 5). Resistance to Women’s Leadership The author describes women as having communal associations and men with agentic ones. Women are compassionate, affectionate, friendly and sympathetic among other communal qualities. On the other hand, men are described with agentic qualities such as aggressive, ambitious, controlling, etc, which are associated with effective leadership (Resistance to women’s leadership section, para. 3). Eagly and Carli consider that women are at a tough place, which she describes as the â€Å"double bind†, because people perceive women as lacking the right traits to be effective leaders (Resistance to women leadership section, para. 4). Women who are described by the peers as effective managers possess the following traits: insincere, avaricious, and pushy amongst others ((Resistance to women’s leadership section, para. 11). Leadership Style Women are struggling with people’s perceptions about by being compassionate and caring. Qualities such as assertive and controlling are perceived by people on great leaders. According to Meyerson and Fletcher, women are considered as transformational leaders. They encourage employees, and mentor them to achieve desired goals. It is described as the type of leadership that leads to a more innovating, productive and efficient for organizations (Issues of leadership style section, para. 6). Transactional leaders are described as leaders that reward employees for meeting their goals. Men are considered to be more transactional leaders than women. According to the article, the most effective type of leadership is the transformational style. Demands of Family Life. Studies showed that women are working less hours a year than men and have fewer years of experience due to family responsibilities. Women are confronted with the challenge of balancing work and family responsibilities. Many of them end up leaving their professional careers due to work-family conflict. According to the authors, in 2005 women devoted 19 hours per week to household work, while men just helped 11 hours a week (Demands of family life section, para. 3). Meyerson and Fletcher explain that married mothers increased their hours per week from 10. 6 in 1965 to 12. in 2000, and married fathers increased theirs from 2. 6 to 6. 5 week (Demands of family life section, para. 4). Underinvestment in Social Capital Women are trying to balance their responsibilities at home and at work which leaves them little or no time to build the social capital needed to succeed in the workplace. Another obstacle encountered by women is the fact that these networking activiti es are mostly composed by men who concentrate their meetings in male activities. The C-suite is described by the author as those positions such as chairman, chief executive officer and chief operating office. These positions are held mostly by men and only 6% hold by women (para. 1). The authors mention the following organization actions to help women obtain positions in the C-suites (a) Increase people awareness of prejudices against women; (b) change hours spent at work; (c) be more objective in the evaluations; (d) use transparent recruitment within the organization; (e) place more women in executive positions; (f) help women build strong social capital; (g) give women opportunity to return back to work when circumstances change. The second article, A Modest Manifesto for Shattering The Glass Ceiling mentions the difficulties women confront in organizations to work effectively: (a) women bear more responsibility at home than men; (b) women who have a set schedule missed important company meeting set after hours; (c) missing meetings made them look less committed; (e) meetings put women in a double bind (The problem with no name section, para. 5). Meyerson and Fletcher mention three different approaches that have dealt with the solution to the symptoms of gender inequity (a) encourage women to assimilate to minimize the differences. In other words to act more like men; (b) accommodates women’s needs and situations such as extended maternity leave, flexible work arrangements, etc; (c) emphasize the differences that women bring to the workforce such as their collaborative style (Tall people in a short world, para. 5). The fourth approach mentioned by the authors, deal with sources of gender inequity. This approach consists on the belief that a change is needed in the organization due to a gender inequity problem. After recognizing the issue, this fourth approach should be linked with the small wins strategy (A fourth approach: Linking equity and effectiveness, para. 2). The article mentions the reason why the small wins process is so effective for organizations (a) tied to the fourth approach help organizations to understand erroneous practices and assumptions; (b) make a difference in the big picture in the road to change; (c) create sense that a small change is a huge and systematic change and have great impact throughout the organization; (d) have a snowballing effect. By adding small wins, one by one, it will create a whole new system of revised practices and efforts; (e) defeat discrimination by accepting that change is needed and that it will help the organization’s effectiveness. Factual Impact of the Main Issues in Organizations Labyrinths can be thought of as a symbolic form of pilgrimage. As paths, women walk among its turnings confronting difficult situations that need to be managed along the way. What it is important for women it is to know that the passage for the labyrinth is not simple journey. It requires for women to be aware on their progress and also to be persistent to navigate it. Organizations need to be proactive about taking measures to understand the labyrinth that leader women confront in the workplace. Building unique leadership traits with a supportive work environment will help them to overcome the barriers to obtain the desire goals. To be more effective, organizations need to support women by becoming advocates for female to advance as managers finding endless opportunities for promotion. Organizations need to understand that women had slowed their careers and earnings for taking the majority of family responsibilities. Thus, the implication for organizations is that women are choosing to work part time, work from home or take many days off from work. Another implication for organizations, it is the need to address the challenge for women to be perceived as capable leaders. The article describes this challenge as the double bind term where women at the workplace have to please both expectations in organizations, one as leaders and one as females. Meyerson and Fletcher explain that â€Å"Most organizations have been created by men and for men and are based on male experiences† (The roots of inequity section, para. 1). Women have been entered in the workplace confronting the fact that organizations still embrace traits associated with men such as though, aggressive, assertive, etc. Organizations must develop a culture of fairness by creating practices that benefit both men and women where the division of labor by gender does not exist and where women feel that they add an enormous value and feel as competent as men. Also, organizations should foster a work environment that values working parents. It is crucial to create structures and policies where work and family complement each other and where women have the opportunity to fulfill their careers without felling guilty of abandoning their families. In the second article the authors described how important is to shatter the glass ceiling using the small wins strategy. Since this strategy initiates change using diagnosis, dialogue, and experimentation, it promotes efficiency and efficiency within the organizations. The authors add, â€Å"The strategy benefits not just women but also men and the organization as a whole† (para. 4). The organization during this strategy go through the follow steps (a) the diagnosis of the problem in which managers dialogue to find out what is happening within the organization culture; (b) experimentation where correctives practices are replaced to obtain real wins. Text Comparison According to Greenhaus et al (2010), the glass ceiling is â€Å"an invisible but impenetrable barrier that prevents qualified women and people of color from advancing to senior management jobs† (p. 321). The text agrees with the authors of the two articles, about the fact that even though the number of women in managerial positions had risen dramatically, women are experiencing difficulties in getting jobs above lower and middle managerial positions. For the authors of the article, Women and The Labyrinth of Leadership, the glass ceiling is a barrier which limitations are fading. Women are facing are not only barriers, but what they describe as a labyrinth. It has obstacles and turns. For the authors of A Modest Manifesto for Shattering The Glass Ceiling, the glass ceiling is not the reason why women are holding back. The main reason, they affirm, are the organizations in which women work. The authors state that it is â€Å"the foundation, the beams, the walls, the very air† (The power of small wins section, para. 7). Greenhaus et al (2010) identified factors that organizations can seek to support women advance in their careers such as (a) giving more authority; (b) inclusion to formal networks; (c) establishment of mentor relationships; (d) mutual accommodation; (e) elimination of access and treatment discrimination; (f) minimal intergroup conflicts; and (f) responsiveness to work-Family issues (p. 33). Eagly and Carli mention some these actions such as (a) establishing mentoring programs; (b) using job performance assessments that are not biased against minority employees; (c) using open recruiting tools; (d) implement family-friendly policies for both male and female employees; (e) emphasize the visibility of women in high-level leadership positions. Debra Meyerson and Joyce Fletcher explain the need for organizations to address the power of small wins since â€Å"they unearth and upend systemic arriers to women’s progress (The power of small wins section, para. 1). According to Greenhaus et al (2010), it is the glass ceiling that limits opportunities to minorities to develop and reach top management positions in America (p. 323). They authors add that â€Å"The small portion of women at senior management level suggest that many women do not move beyond jobs in lower and middle levels of management† (p. 323). For the text authors the glass ceiling, in contrast with the authors of the articles, is about managing diversity since organizations are in need to understand why women and minorities experience restricted careers opportunities. According to Greenhaus et al (2010), organizations must develop a culture where employees understand multiculturalism that is the heart of the organization’s mission that must be communicated and enforced at all levels (p. 349). References Eagly, A. H., Carli, L.L. (2007). Harvard business review. Women and the labyrinth of leadership. Retrieved from http://hbr.org/2007/09/women-and-the-labyrinth-of-leadership/ar/2 Greenhaus, J. H., Callanan, G.A., Godshalk, V.M. (2010). Career management. Los Angeles, CA: SAGE publications Inc. Meyerson, D. E., Fletcher, J.K. (2000). Harvard business review. A Modest manifesto for shattering the glass ceiling. Retrieved from http://hbr.org/2000/01/a-modest-manifesto-for-shattering-the-glass-ceiling/ar/1 How to cite The Glass Ceiling, Papers

Frito Lay Case Study free essay sample

Frito-Lay, Inc has been developing multigrain chips since the early 1970s. It is a worldwide leader in the manufacturing and marketing of snack chips. It is capturing nearly one-half of the retail sales in the United States snack chips market. Frito-Lay knew that a healthier option was appealing to consumers and that this healthier option had proper time to be introduced, but the market was not ready for it yet. Product research and development is carried out in 1980s and it was found that consumers are expecting multi grain rectangular chips with ridges. So, sun chip is introduced in late 1990. It is a crispy textured snack chips with a mixture of wheat, corn, rice and oat flours. (Sun chips. n. d. ). Frito lay has invested a huge capital in sun chip products and so they did pre market test before introducing the product into market. This test has shown positive result as more consumers got attracted. (Frito lay corporation. n. d. ). Case problem: Sun chips had been in test market for 10 months in the Minneapolis-St. Paul, Minnesota, and metropolitan area. The senior Frito-Lay executives need to decide it they would launch this new product to market officially after the test period. The snack chip category is highly competitive and the new-product failure rate is high. This is the main cause of the problem. Very few new products can generate more than $25 million in first-year sales. In order to expand the market, the brand awareness is a key issue. So, the budget of advertising and merchandising will increase. The new product will cannibalize volume from its previous products. Alternative solutions: Give up the new product: Giving up the new product is a safe strategy. Frito-Lay, Inc. is the leader manufacturing in the snack chips market. Its products have held large market share. Even if it gives up the new product, its still the leader. But if it gives up the new product, the spending in the premarket test becomes meaningless. The market test result appeared consumer response was favorable which means it likely gain profit from the new brand. Its quit just leaves the opportunity to its competitors. Putting the new product on the market following the same strategies of premarket test: This solution gives the company a simple way when it expands its product sales from a single area to nationwide. In the premarket test, its pricing strategy, advertising and merchandising strategy, distribution and sales strategy were all determined. When Frito-Lay, Inc. puts the new product on the national market, the things they need to do is raising the advertising and distribution expending and adding more production line to meet the higher quantities requirement. But applying the experience that comes from a single area into whole national market is very dangerous. Peoples eating habit and lifestyle is different in various states that determine their demand of snack chips will be different. Simply coping with the strategies from the test may lead to a terrible result. Putting the new product on the market after strategies adjustment: This solution is adjusted from the former solution. This alternative will increase its operation cost, but it will bring a better result. The reason why Minnesota metropolitan area was chosen as the test site is because Frito-Lay executive were confident it had a social and economic profile representative of the United States. It is more convinced that these strategies can achieve success in other metropolitan areas. How about non- metro areas? So Frito-Lay, Inc. needs to use adjust its market strategies when it comes to different places. Continuing the test: This is not a good solution. This new product had been tested for 10 months, if Frito-Lay, Inc. still continued testing the product; its competitors might have enough time to launch their own products. Frito-Lay, Inc. would lose the best time to enter the new market. Selected Solution Putting the new product on the market after strategies adjustment: Its premarket test was made in a metropolitan area and got a satisfied result. Its manufacturing capacity was limited which means the product quantities were hard to meet the requirement of nationwide market in a short time. Base on these two factors, Frito-Lay, Inc. had better focus its market promotion on the metropolitan areas at first. In this period, the market test information is more useful because the marketplaces are similar. After its new production line completed, it can gradually expand its market to other areas. In this period, it had better to hire research firm to get the consumers response. Based on these responses, Frito-Lay, Inc. an make a better adjustment when launching Sun Chips on non-metro areas. For instance, because population distribution is different from metropolitan areas, Frito-Lay, Inc. needs to find another efficient and economical advertising scheme to achieve its marketing purpose. Conclusion: Frito-Lay, Inc. is a cautious company. It would do a premarket test before it wants to launch a new product. The results of the test inf luence company executives’ decision about the new product. It was estimated that the sun chip would gain $100 million dollar if it is launched nation wise. It is a success indicator for the sun chips. Although the test result is very exact and detailed, it can only reflect one-sided market situation because the market test is taken in only one area. To make a business plan for national market, it still does more effort. In this process, maximum using the test information is important and meaningful.